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Ubisoft Toronto studio head Jade Raymond is fed up with video games that “treat gamers like idiots.” In a new interview with The Grid, Raymond said games can be so much more than popular tropes.

 “I don’t like the assumption that all people who play games want big chainsaws and women in bikinis. It’s like, really? Not all gamers are teenage boys, and even teenage boys want more than that,” Raymond said.

The interviewer said that protagonists of many popular video games often are “husky voiced, emotionless asshole[s],” and Raymond seemed to agree.

“It’s got to change, right?” she said, pointing out that even traditional action movies have evolved to a point where their main characters are more narratively complex.

“The video game world is improving, too: We’re seeing some variety,” Raymond said. “Grand Theft Auto has been doing a good job picking interesting main characters in recent years–like the new-immigrant underdog. There still isn’t a game where you get to play an old lady. That’s my dream.”

Raymond and Ubisoft Toronto are reportedly working on Assassin’s Creed Unity, which launches this year, but we don’t know much about it yet. They’re being assisted by Ubisoft Montreal, which is currently working on five projects.

Also in the interview, Raymond revealed that the Assassin’s Creed series has now sold 76 million copies worldwide. That’s up three million from Ubisoft’s last officially tally of 73 million.


Burn Notice

Burn Notice

a Veteran gamer of over 25 years. Non-Competitive. Grew up all over the country in a military family. Along the way learned that video games and sports were my outlets. After creating A&G Ohio (now A&G Con) and distancing myself from undesirables, NGA was created alongside of Javier Guevara. After years of touring the country with my extended family I find myself spending a majority of my time either on the road, fixing vehicles, consoles, or handling business deals. Helped NGA Inc. form in 2012 into a non profit organization and consumed A&G, NerdPow!, and Cutie Mark Con in 2013. In 2014 I have been focusing a lot of energy into creating NGA's first Video Game as well as 2 movies! My love for video games: Platformers and Story based games. Favorites: Assassins Creed Series. *I have finished all the series within 2-3 days with a 95% or higher. Raving Rabbids Kinnect, Rock Band, Taiko NoTatsujin to name a few. Favorite Movies: The Prestige, Gone in 60 Seconds, and anything Mel Brooks and Jim Carrey. Love for gaming is only outlasted by my love of FOOD and giving back! The more charity events the better!

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